Privacy Policy
Effective Date: April 16, 2026
Privacy Policy Overview
We at Craydl ("we," "us," "our") respect your privacy. This Privacy Policy explains how we collect, use, and protect personal information you provide when you access our website, engage our Virtual Design and Construction services, interact with our AI-powered tools, receive SMS or email communications via our GoHighLevel CRM platform, or communicate with us in connection with preconstruction, architectural design, interior design, or construction intelligence services.
We are committed to maintaining the confidentiality and integrity of your personal information throughout every step of our client relationship. Please read this Privacy Policy carefully. Any changes become effective immediately upon publication on our website, and your continued use of our website or services constitutes acceptance of the revised Privacy Policy.
Information That We Collect
We collect a variety of information when you visit our website, inquire about our services, or interact with our AI-powered tools and CRM communications. By accepting this Privacy Policy, you consent to our collection, use, processing, and sharing of the data described below with third-party processors as needed for our legitimate business interests.
Personal Data
Personal Data includes information that can be used to identify you specifically, including your name, mailing or project address, email address, telephone number, company name, or demographic information. In the context of our preconstruction and construction services, this may also include information necessary to facilitate project planning such as project scope, budget range, timeline, and design preferences. You provide this information voluntarily when you register on our website, submit a contact form, request a consultation, opt into SMS or email communications, or engage our services. You are under no obligation to provide this information, but your refusal may prevent us from providing services to you.
Project and Construction Data
In connection with our services, we may collect and process the following:
Project scope, square footage, room count, and design preferences. Details about properties you own, are developing, or are building. Budget range and financial qualification information. Project timelines, milestones, and delivery details. Correspondence related to scope, design decisions, and proposals. Comparable project data prepared on your behalf. General contracting company information if applicable.
CRM and Communications Data via GoHighLevel
We use GoHighLevel, a third-party CRM platform, to manage client communications including SMS text messages, emails, and automated follow-up sequences. When you opt into our communications, GoHighLevel may collect and process the following:
Your name, phone number, and email address for communication delivery. SMS opt-in consent records, timestamps, and opt-out requests. Email open rates, click-through data, and engagement metrics. Communication history and conversation logs between you and our team. Appointment scheduling data and calendar interactions. Pipeline and workflow stage data related to your project journey.
GoHighLevel SMS and Text Compliance: All text messaging originator opt-in data and consent information will NOT be shared with any third parties for marketing or promotional purposes, excluding aggregators and providers of the SMS services necessary to deliver the SMS service. This is a strict GoHighLevel platform requirement and we adhere to it fully.
Derivative Data
Derivative data is information our servers automatically collect when you access our website, such as your IP address, browser type, the dates and times you access our website, and the specific pages you view. Derivative data may also include data collected by third-party service providers and may include cookies, log data, or web beacons.
Voice and Conversation Data
When you interact with our AI voice agents or text-based AI assistants, we may collect and process voice recordings, transcripts, and contextual information from these interactions. This data is used to provide the requested services, improve our AI systems, and enhance your experience. We collect this information with your explicit consent. You can withdraw this consent at any time by contacting us.
Financial Data
Financial data includes payment method information for service fees. Most financial data is transferred to our payment processors. You should review their Privacy Policies to understand how they handle your data.
Social Networking Data
We may access personal information from social networking sites including Facebook, Instagram, LinkedIn, and others. If you do not want us to access this information, please adjust your privacy settings on those platforms.
Mobile Device Data
If you use our website via a mobile device, we may collect information about your mobile device including device ID, model and manufacturer, and general location information.
SMS and Text Message Communications via GoHighLevel CRM
Craydl uses GoHighLevel as our CRM platform to send SMS text messages to clients and prospects who have expressly opted in to receive such communications. We are committed to full compliance with the Telephone Consumer Protection Act, CTIA guidelines, and GoHighLevel platform SMS compliance requirements.
SMS Opt-In and Consent
We only send SMS messages to individuals who have provided express written consent. You may opt in by completing a web form on our website that includes an SMS opt-in checkbox, texting a designated keyword to our SMS number, verbally consenting during a consultation and confirming via a follow-up message, or submitting a signed consent form.
Opt-In Confirmation: Upon opting in, you will receive a confirmation SMS acknowledging your enrollment and explaining how to opt out. Message and data rates may apply.
Consent Language: By providing your phone number and opting in, you consent to receive recurring automated and non-automated SMS text messages from Craydl regarding preconstruction services, project updates, appointment reminders, and related services. Consent is not a condition of purchase. Message frequency varies. Message and data rates may apply. Reply STOP to opt out. Reply HELP for help.
Types of SMS Messages We Send
We may send the following categories of SMS messages to opted-in recipients:
Appointment reminders for consultations and project meetings. Project milestone and update notifications. Follow-up messages after consultations or inquiries. Responses to inbound SMS inquiries you initiate. Service and availability updates relevant to your project.
SMS Opt-Out and Help Instructions
Opt-Out: You may opt out of receiving SMS messages at any time by replying STOP to any message you receive from us. After opting out, you will receive a single confirmation message and no further SMS messages will be sent unless you re-opt-in.
Help: Reply HELP to any SMS message to receive assistance. You may also contact us directly via email or through our website at craydl.org.
Message Frequency: Message frequency varies based on your project activity and preferences. We respect your communication preferences and will not send excessive messages.
SMS Data Privacy
In strict accordance with GoHighLevel platform requirements and applicable law, all text messaging originator opt-in data and consent information will NOT be shared with any third parties for marketing or promotional purposes. Your mobile phone number will not be shared with affiliates or third parties for their own marketing use. Opt-out requests are honored immediately and your number is suppressed from future campaigns.
AI Technologies and Data Processing
AI-Powered Features and Services
We incorporate artificial intelligence technologies in various aspects of our services to better serve our clients, including the following:
AI text agents for project inquiries and client communication. AI voice agents for automated assistance with scheduling and qualification. AI-powered quality assurance systems for client communications via GoHighLevel. Intelligent lead qualification based on your stated project preferences and scope.
How We Use AI with Your Data
Our AI systems may process your personal data for the following purposes:
Analyzing your project preferences to deliver more relevant service recommendations. Automating responses to common inquiries about our services and process. Assisting with scheduling consultations and project strategy calls. Quality assurance monitoring of client interactions within GoHighLevel CRM. Enhanced security and fraud detection.
AI Data Protection Commitments
We are committed to using AI technologies responsibly. When processing your data with AI systems, we do not use AI to make automated decisions with significant effects without human oversight. We implement technical safeguards to prevent unauthorized access to data processed by our AI systems. We maintain transparent AI processes with appropriate human supervision. We apply the principle of data minimization and only process data necessary for the intended function. We provide you with the right to opt out of AI-based processing where feasible.
Voice Recording and Processing
When you interact with our AI voice agents, voice recordings are processed to provide the requested service and may be retained for quality assurance and service improvement. You will be notified when voice recording begins and have the option to opt out. Voice data may be transcribed into text for further processing. You can request deletion of your voice recordings by contacting us.
How We Use Your Information
We may use the information and data described above to do the following:
Create and manage your client profile and project record. Provide preconstruction, Virtual Design and Construction, architectural design, and interior design services. Communicate with you regarding projects, scope, timelines, and service updates via email, SMS, or phone. Process payments or refunds for applicable service fees. Send service updates and project related communications through our GoHighLevel CRM. Request feedback about our services and your project experience. Compile anonymous statistical data for service improvement. Train and improve our AI-powered tools. Prevent fraudulent activity on our website. Assist law enforcement as required by law.
When Do We Collect Information
We collect information when you subscribe to our newsletter or project updates, fill out a contact or inquiry form, request a consultation or project strategy call, opt in to receive SMS or email communications, interact with our AI-powered tools, engage with our GoHighLevel-powered CRM workflows, or otherwise communicate with us in connection with our services.
How Do We Protect Your Information
Your personal information is contained behind secured networks and is only accessible by a limited number of persons with special access rights who are required to maintain confidentiality. All sensitive information is encrypted via Secure Socket Layer technology. All transactions are processed through a gateway provider and are not stored or processed on our servers.
For AI-processed data, we implement additional security measures including encrypted storage of voice recordings and transcripts, access controls limiting which staff can access AI-processed data, regular security audits of our AI systems, data anonymization techniques where appropriate, and regular deletion of AI processing data when no longer needed.
Data Sharing and Disclosure
We Do Not Sell Your Data
We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information for marketing or promotional purposes.
GoHighLevel CRM Platform
We use GoHighLevel as our CRM platform to manage client communications, automated SMS and email sequences, and marketing workflows. GoHighLevel is a third-party software platform. The actual software, servers, and infrastructure are owned and operated by HighLevel Inc. When you interact with our GoHighLevel-powered communications, landing pages, or forms, your data may be processed and stored within the GoHighLevel platform according to their privacy policy. You can review GoHighLevel's Privacy Policy at https://www.gohighlevel.com/privacy-policy.
SMS Compliance: GoHighLevel enforces strict SMS compliance requirements. All SMS opt-in consent data and messaging originator information will not be shared with any third parties for marketing purposes. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All other use case categories exclude text messaging originator opt-in data and consent. This information will not be shared with any third parties.
AI Service Provider Limitations
When we engage third-party AI service providers, we impose the following limitations. AI service providers may only process your data for the specific purposes outlined in our agreements. They must implement appropriate technical and organizational security measures. They cannot use your data to train their AI models for purposes outside of providing services to us without your explicit consent. They must comply with all applicable data protection laws and regulations. They must promptly notify us of any security incidents or unauthorized data access.
Other Limited Disclosures
We may also disclose your information as required by law, when we believe in good faith that disclosure is necessary to protect our rights or the safety of others, to enforce our Terms and Conditions, or in the event of a merger, acquisition, bankruptcy, or sale of assets.
Cookies
We may use cookies for tracking purposes. Our GoHighLevel-powered landing pages and forms may also use cookies to track opt-in activity and attribution. You can choose to turn off all cookies through your browser settings. If you disable cookies, some features may be disabled and some of our services may not function properly.
Third Party Integrations
Google: We may implement Google advertising technologies including remarketing, display network reporting, and analytics. You can opt out by visiting https://policies.google.com/privacy.
Facebook and Meta: We may implement Facebook advertising technologies including retargeting and conversion tracking. You can learn more at https://www.facebook.com/full_data_use_policy.
Grounds for Using and Processing Your Data
Legitimate Business Interests: We may use and process your data for our legitimate business interests, which include communicating with you, providing our services, and improving our website and AI tools.
Performance of a Contract: We may use and process your information to enter into and perform our contractual obligations to you.
Consent: We may use your data based on your consent, including your consent to receive SMS messages and email communications via our GoHighLevel CRM. You may withdraw your consent at any time.
As Required by Law: We may use or process your data as required to comply with legal obligations.
International Data
Our website is hosted by servers located in the United States. If you reside outside the United States, some of your data will be transferred internationally to and stored on those servers. By using this site and providing us with information, you consent to this transfer, processing, and storage in the United States.
Data Retention
We retain personal data as long as needed to conduct our legitimate business purposes or to comply with our legal obligations, or until you ask us to delete your data. Voice recordings are typically retained for no more than 90 days unless a longer retention period is necessary for legal compliance or dispute resolution. Conversation transcripts may be retained for up to 12 months to improve our AI systems and service quality. Anonymized or aggregated data derived from AI interactions may be retained indefinitely for analytical purposes.
Security of Your Information
We take all reasonable steps to protect your personal data and keep your information secure. We use recognized online secure payment systems and implement generally accepted standards of security to protect against personal data loss or misuse. However, no security measure is foolproof and no method of data transmission can be guaranteed against interception. We will notify you promptly of any known breach of our security systems or your data which might expose you to serious risk.
Your Rights
You have certain rights with respect to your personal data. We reserve the right to verify your identity before taking action on data requests.
Update Account Information: You have the right to update or change any information you have provided to us by contacting us at the information provided below.
Confirm Personal Data and Its Use: You have the right to request confirmation of what data we hold about you and for what purposes, including data stored within our GoHighLevel CRM platform.
Change Consent: You have the right to change your consent to our use of your information, including opting out of SMS or email communications. In some cases this may limit your access to our services.
Request a Copy of Data: You have the right to request a digital copy of the data we hold about you. Your first request will be provided free of charge. Subsequent requests will incur a reasonable fee.
Delete All Data: You have the right to request that we delete all data we hold about you. There are exceptions to this right, such as when keeping your data is required by law.
AI-Specific Rights: You have the right to opt out of AI voice recording at any time. You may request information about any significant decisions made about you by our AI systems. You may request human review of any decision made solely by automated means. You may request deletion of any voice recordings, transcripts, or other data collected through your interactions with our AI systems.
Emails and Communications
You may opt out of receiving future email correspondence from us by clicking the unsubscribe link in any email we send, or by contacting us directly. You may also opt out of SMS communications at any time by replying STOP to any text message we send.
California Privacy Rights (CCPA)
As of January 1, 2020, we are compliant with the California Consumer Privacy Act. Any California resident may request, free of charge, the personal information we have collected about themselves. California residents have the right to request or request deletion of personal data we have collected. We DO NOT sell your data.
CAN-SPAM Act
In accordance with CAN-SPAM, we agree to not use false or misleading subjects or email addresses, to identify messages as advertisements in some reasonable way, to include the physical address of our business, to monitor third-party email marketing services for compliance, to honor opt-out and unsubscribe requests quickly, and to allow users to unsubscribe by using the link at the bottom of each email.
Telephone Consumer Protection Act Compliance
We comply with the Telephone Consumer Protection Act in all SMS and automated communications. Our GoHighLevel CRM platform is configured to support full TCPA compliance including obtaining express written consent before sending automated SMS messages, providing clear opt-out instructions in every SMS message, honoring opt-out requests immediately, not sending SMS messages outside of permitted hours between 8:00 AM and 9:00 PM in the recipient's local time, and maintaining records of all consent and opt-out activity.
COPPA
We do not specifically market to children under 13 and do not knowingly collect personal information from children under 13. Our services are intended for adults who are of legal age to enter into contracts.
Fair Information Practices
In order to be in line with Fair Information Practices, we will take the following responsive action should a data breach occur: we will notify users via email within 7 business days of becoming aware of the breach, and we will notify affected users via SMS when the breach may affect data collected through our GoHighLevel CRM platform.
Contact Information
If you have any questions about this Privacy Policy, wish to exercise your data rights, opt out of SMS or email communications, or request deletion of your data, please contact us at the following:
Craydl 23550 N Pima Road, Scottsdale, AZ 85255 Phone: +1 480-771-6140 Email: [email protected] Website: craydl.org Service Area: Arizona, Nevada, Colorado, Utah, and California Hours: Monday through Friday, 9am to 5pm
To opt out of SMS: Reply STOP to any text message, or contact us via craydl.org. To opt out of email: Click the unsubscribe link in any email, or contact us via craydl.org.
Last Updated: April 16, 2026